Digital Marketing covers social media marketing, Facebook & Instagram ads, Google Ads, SEO and content marketing.
Practice happens on real pages and campaigns; the final task is a complete marketing plan for a brand.
Course curriculum
What is taught, step by step
1 Marketing foundation
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Digital marketing landscape
20 min
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Brand & buyer persona
20 min
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Facebook page optimisation
25 min
2 Advertising
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Facebook Ads Manager
35 min
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Campaign targeting & audiences
30 min
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Google Ads search campaign
35 min
3 SEO & content
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Keyword research
25 min
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On-page & off-page SEO
30 min
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Project
Project: brand marketing plan
